celina
that's me!
I'm a Graphic Designer based in Westchester, NY, with over 6 years of experience. My expertise includes branding, print design, and digital design. I am dedicated to creating visually stunning designs that not only leave a lasting impression but also capture the essence of my clients' brands.
I love beautiful things and I surround myself with them every day, whether it’s nature, music, design, or art. I'm curious and ambitious. In my daily life, I strive to become better at what I do, while cutting back on my coffee addiction.
experience
Nov. 2021 - May 2024
Production Artist
TheSignworks
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Design signage packages including office identification, code required items, branding & environmental graphics and wayfinding
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Read and interpret work orders and provide proofs as necessary for client approval
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Prepare final, press-ready files based on supplied specifications for several types of printing
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Make various formats of supplied artwork production-ready and resolve any artwork issues that arise during production
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Provide image retouching, clipping paths and additional image manipulation
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Package and prepare files for release to printers or media partners
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Maintain production files, including fonts, images, logos and other artwork
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Follow a development timeline to ensure tasks are being completed on time
Dec. 2019 - March 2020
&
Dec. 2020
Freelance Graphic Designer-Contract
16 Handles
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Spearheaded design of product launch campaign—vegan soft serve made with oat milk
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Designed email blasts resulting in approximately 5% higher open rates
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Designed storefront signage based on brand standards
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Worked on in-store redesigns for Long Island market and in Uptown NYC
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Designed custom, location-specific features to enhance brand identity
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Work was printed and used in all 32 locations and shared to social channels with a combined following of about 80,000
Aug. 2016 - Present
Freelance Graphic Designer
Self-Employed/Volunteer
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Designed multiple posters and flyers for events at Manhattanville College
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Composed vector illustrations for Iran: Journal of the British Institute of Persian Studies
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Designed poster for alumni & student event at Binghamton University
Aug. 2016 - May 2017
Graphic Designer
Manhattanville College
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Responsible for the design and printing of business cards and nameplates for 40+ faculty members with Manhattanville’s branding
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Maintained communication with the print department
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Designed flyers, posters, and print collateral for Manhattanville
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Organized 100+ photos on Manhattanville’s photo library
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Improved Manhattanville website’s SEO through CMS
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Optimized title tags and descriptions of meta tags
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Edited, created and published content in support of SEO
ADDITIONAL EXPERIENCE
Hey! You made it all the way down here. This isn't related to graphic design or a similar field, but it's worth mentioning!
Aug. 2021 - Nov. 2021
Front Desk Coordinator/
Dog Daycare Attendant
Dogtopia
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Was in charge of the care and safety of 20+ dogs at one time
- Answered phones, e-mails, and questions from pet parents and
potential new clients - Scheduled meet and greets, grooming, boarding, and doggie daycare for pet parents
- Was always ready to take charge and prevent potentially stressful or dangerous situations (we called them scuffles)
- Maintained professionalism and remained calm during stressful
situations (again, scuffles)